Get Your $h*t in the Newsfeed with This Easy Boost
Give Your Facebook Content a Boost with Video (and it's not how you think)
Video is IT, folks. Every expert out there is telling us it's all the rage. And Facebook is giving uber attention to videos in the newsfeed.
But what if you're not ready to create your own videos yet?
I mean, let's be honest. A good video requires planning. Scripting. Practicing. Shooting. Lighting. And then there's editing. Captioning. (Is that a word?)
I'm exhausted just thinking of all the steps. That's why I'm not going to tell you to make a video. Surprised?
Instead, I'm going to show you how to ride the waves of someone else's awesome creation.
Sound a little shady? Don't worry. Everyone benefits from this move.
Before we get into the nitty gritty, let me explain a little bit about how the Facebook algorithm works.
That's a joke. I have no flipping clue how the Facebook algorithm works. I've done tons of research and everyone seems to have different ideas on what matters most to get your posts into the news feed organically.
But I do know this: People love funny $h*t. They "like" it and share it with their friends.
And Facebook loves it when people do that! Funny content (think: cat videos) spreads like wildfire.
How does this benefit you? Well, this is my hunch (and it will only last until Facebook gets too smart for this) -
So here's a great example:
I run marketing for a tennis club (true story).
On our Facebook page, we post a lot of club updates, inspirational quotes and promotions for upcoming events. Our content is good, if I do say so myself. But it can always use a little boost.
So when we're about to post content that we really want to get good reach, we use this tactic.
Here's an example of an entertaining video that was floating around Facebook. Take a quick look. Enjoy.
Did you notice how many views this video got? 61,512,248!
Now check out the engagement it received on Facebook.
450K likes, 16k comments, 1.2M shares. Holy cow!
I don't know about you, but I definitely can't do the treadmill dance that he's doing here (thought my attempt might also make an entertaining video...hmmm...), but I CAN join in on the social fun here. And so can you.
Here is how you can use a video like this to give your own content a boost:
1. When you're on your personal page, share the video to your business page with a funny title or caption like "Coming soon to [insert your gym name]...Who's IN?!"
2. From your business page, "like" the video and tag some friends or clients in the comment.
3. From your business page, share to your trainers pages and ask them "when they can start teaching this..?"
4. Let the video pick up some momentum (likes and shares) for a day or two.
Guess what! Because you shared something on Facebook that (literally) a million people found entertaining, Facebook thinks you might have some good stuff to share.
So now is the time to post your most important content.
Want to get attention on your latest blog post? Post about it now.
Have a video creation of your own to share? Do it now.
Getting ready to start promoting a class or challenge? Start now!
Your organic posts will get the most traction NOW!