Two years ago, at the age of 34, I had a heart attack.  It was the scariest yet most incredible experience of my life.

To celebrate, I decided to journal my reflections about that day and that time in my life.  And when I had it all written out, I thought I should share it.

Over the last two years, I've been running Facebook Ads for a Cyber Monday sale for a local business. And they've both generated amazing sales. 

Just a little background...this business actually could've generated even more $$, but because this brick-and-mortar business was selling a limited number of tennis + fitness memberships, they actually SOLD OUT and started a waiting list 20 people deep!

Every once in awhile, I run into an online business that offers an amazing freebie...and an even more amazing limited time offer immediately after.  And I think to myself - "Now this is a good marketer."  She's running her ads for FREE.

What?!! Yeah, that's right. I said free.

What I'm talking about is a tactic called a "Tripwire." 

Is your LIVE VIDEO getting the attention it deserves?

If live video is so hot right now, why does it feel like no one is watching?

I’ve got a hunch. (Okay, it’s more than a hunch.  I’m watching dozens of business pages like you that go Live. And they all have this in common).

I used to manage a tennis club.  And so when I first saw Pat Flynn wearing this shirt, I just had to have it. 

It’s a great motto for life and business.  (And the double entendre was perfect for tennis...get it?)

Wearing it reminds me of the true purpose of our businesses.  To help people